A podcast host & creator — Kansas City, MO
Repurposing podcast episodes into a content machine
Stuck at 800 subscribers for 8 months. The show was good. The 90-minute post-production writing block every episode required was the problem.
What Was Being Lost
A podcast host in Kansas City had a business podcast with a loyal but small audience. The show was good — guests were good, production was solid. The problem was distribution: each episode took 90 minutes of post-production writing work (show notes, email, social clips, LinkedIn post, tweet thread) on top of the recording itself. They were releasing once a week and burning out by Thursday. Their newsletter list had been stuck at 800 for eight months.
How It Was Built
Pastes the episode transcript (auto-generated by Descript). Claude produces: show notes, 3 email subject line options, a LinkedIn post, 5 tweet variants, a YouTube description, and a newsletter draft — all from one prompt. What took 90 minutes takes 15.
Pre-interview research that used to take 2 hours — reading past interviews, finding angles, building question banks — takes 35 minutes. Interview quality improved noticeably.
Wrote 6-email welcome sequence for new subscribers. Open rate on the sequence: 61%. Attributed directly to newsletter list growth from 800 → 6,400 over 9 months.
What Got Done
Timeline
Content workflow live in day one. List growth compounded over 9 months.
Total Monthly Cost
$60/mo
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