Our Thinking
Opinions from people
who actually build.
No sponsored posts. No affiliate links. Just honest takes on what's working, what's not, and what actually matters in the AI landscape right now.
Latest
Why 80% of 'AI tools' are just a thin wrapper on GPT-4 — and how to spot them
The AI tool market is flooded. Most products you're evaluating are charging a premium for a prompt template. We built a simple framework to separate real tools from marketing dressed up as software.
The AI stack we'd build in 2026 if we were starting from scratch
If we were launching a solo business today, here's exactly what tools we'd use, what we'd skip, and how much we'd spend per month. Zero fluff, actual dollar amounts.
Why we don't recommend Jasper for beginners (even though the reviews are glowing)
Jasper has great marketing, real customers, and genuinely good reviews. It also costs $49–125/month for something a $20 Claude subscription does better for most people who are just starting with AI writing. Here's the honest breakdown.
The honest truth about Jasper vs. ChatGPT for a one-person business
One costs $49/month. One costs $20/month. We ran both for 30 days on the same content workload. Here's what actually happened — including where the expensive one won.
We tested 12 AI tools for proposal writing. Here's the stack that actually won.
We spent 60 days sending real proposals through 12 different AI tools. Some were purpose-built proposal software. Some were general AI assistants. The winner was not what we expected.
More on the way
We publish when we have something worth saying — not on a schedule. Check back soon.
Ready to find your tool?
Skip the reading. Get your personalised answer in 3 minutes.
Take The Free Quiz